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Supply Chain Contagion.

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Bibliographic Details
Title: Supply Chain Contagion.
Authors: McFarland, Richard G1, Bloodgood, James M2, Payan, Janice M3
Source: Journal of Marketing. Mar2008, Vol. 72 Issue 2, p63-79. 17p. 2 Diagrams, 5 Charts.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jmkg.72.2.63