Transforming Strategy One Customer at a Time.
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| Title: | Transforming Strategy One Customer at a Time. |
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| Authors: | Harrington, Richard J.1, Tjan, Anthony K.2,3 |
| Source: | Harvard Business Review. Mar2008, Vol. 86 Issue 3, p62-72. 11p. 2 Color Photographs, 1 Illustration, 3 Diagrams, 1 Graph. |
| Database: | Business Source Ultimate |
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