Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education.
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| Title: | Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education. |
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| Authors: | Burke, Sandra J., Milberg, Sandra J., Moe, Wendy W. |
| Source: | Journal of Public Policy & Marketing. Fall97, Vol. 16 Issue 2, p242-255. 14p. |
| Database: | Business Source Ultimate |
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