Corporate re-branding: is cultural alignment the weakest link?
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| Title: | Corporate re-branding: is cultural alignment the weakest link? |
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| Authors: | Gotsi, Manto1 manto.gotsi@brunel.ac.uk, Andriopoulos, Constantine1, Wilson, Alan2 |
| Source: | Management Decision. 2008, Vol. 46 Issue 1, p46-57. 12p. 4 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00251747 |
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| DOI: | 10.1108/00251740810846734 |
