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Corporate re-branding: is cultural alignment the weakest link?

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Bibliographic Details
Title: Corporate re-branding: is cultural alignment the weakest link?
Authors: Gotsi, Manto1 manto.gotsi@brunel.ac.uk, Andriopoulos, Constantine1, Wilson, Alan2
Source: Management Decision. 2008, Vol. 46 Issue 1, p46-57. 12p. 4 Charts.
Database: Business Source Ultimate
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  Availability: 0
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An: 31596944
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PubType: Academic Journal
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        Value: 10.1108/00251740810846734
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        Text: English
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