The global retailer's strategic proposition and choice of entry mode.
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| Title: | The global retailer's strategic proposition and choice of entry mode. |
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| Authors: | Youngsun Park1, Sternquist, Brenda1 sternqui@msu.edu |
| Source: | International Journal of Retail & Distribution Management. 2008, Vol. 36 Issue 4, p281-299. 19p. 2 Diagrams, 3 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 09590552 |
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| DOI: | 10.1108/09590550810862688 |