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The global retailer's strategic proposition and choice of entry mode.

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Bibliographic Details
Title: The global retailer's strategic proposition and choice of entry mode.
Authors: Youngsun Park1, Sternquist, Brenda1 sternqui@msu.edu
Source: International Journal of Retail & Distribution Management. 2008, Vol. 36 Issue 4, p281-299. 19p. 2 Diagrams, 3 Charts.
Database: Business Source Ultimate
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