Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand.

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Bibliographic Details
Title:	Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand.
Authors:	Mairinger, Martin martin.mairinger@gmail.com
Source:	Electronic Markets. May2008, Vol. 18 Issue 2, p117-129. 13p. 1 Diagram, 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	10196781
DOI:	10.1080/10196780802044891