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SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments.

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Bibliographic Details
Title: SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments.
Authors: Ferguson, Rick1 rick.ferguson@colloquy.com, Hlavinka, Kelly1
Source: Journal of Consumer Marketing. 2008, Vol. 25 Issue 2, p115-127. 13p.
Database: Business Source Ultimate
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