Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing.
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| Title: | Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing. |
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| Authors: | Ferguson, Rick1 rick.ferguson@cooloquy.com |
| Source: | Journal of Consumer Marketing. 2008, Vol. 25 Issue 3, p179-182. 4p. |
| Database: | Business Source Ultimate |
| ISSN: | 07363761 |
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| DOI: | 10.1108/07363760810870671 |
