APA (7th ed.) Citation

Ferguson, R. (2008). Word of mouth and viral marketing: Taking the temperature of the hottest trends in marketing. Journal of Consumer Marketing, 25(3), 179. https://doi.org/10.1108/07363760810870671

Chicago Style (17th ed.) Citation

Ferguson, Rick. "Word of Mouth and Viral Marketing: Taking the Temperature of the Hottest Trends in Marketing." Journal of Consumer Marketing 25, no. 3 (2008): 179. https://doi.org/10.1108/07363760810870671.

MLA (9th ed.) Citation

Ferguson, Rick. "Word of Mouth and Viral Marketing: Taking the Temperature of the Hottest Trends in Marketing." Journal of Consumer Marketing, vol. 25, no. 3, 2008, p. 179, https://doi.org/10.1108/07363760810870671.