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Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing.

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Bibliographic Details
Title: Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing.
Authors: Ferguson, Rick1 rick.ferguson@cooloquy.com
Source: Journal of Consumer Marketing. 2008, Vol. 25 Issue 3, p179-182. 4p.
Database: Business Source Ultimate
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  Availability: 0
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PubType: Academic Journal
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        Value: 10.1108/07363760810870671
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        Text: English
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        PageCount: 4
        StartPage: 179
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      – TitleFull: Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing.
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              Text: 2008
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