View in EDS

Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing.

Saved in:
Bibliographic Details
Title: Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing.
Authors: Ferguson, Rick1 rick.ferguson@cooloquy.com
Source: Journal of Consumer Marketing. 2008, Vol. 25 Issue 3, p179-182. 4p.
Database: Business Source Ultimate
Be the first to leave a comment!
You must be logged in first