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Distribution Intensity and New Car Choice.

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Bibliographic Details
Title: Distribution Intensity and New Car Choice.
Authors: Bucklin, Randolph E1, Siddarth, S2, Silva-Risso, Jorge M3
Source: Journal of Marketing Research (JMR). Aug2008, Vol. 45 Issue 4, p473-486. 14p. 1 Diagram, 7 Charts, 4 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmkr.45.4.473