A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.

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Bibliographic Details
Title:	A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.
Authors:	Wadhwa, Monica¹, Shiv, Baba², Nowlis, Stephen M³
Source:	Journal of Marketing Research (JMR). Aug2008, Vol. 45 Issue 4, p403-413. 11p. 1 Diagram, 3 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.45.4.403