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A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.

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Title: A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.
Authors: Wadhwa, Monica1, Shiv, Baba2, Nowlis, Stephen M3
Source: Journal of Marketing Research (JMR). Aug2008, Vol. 45 Issue 4, p403-413. 11p. 1 Diagram, 3 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1509/jmkr.45.4.403
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 403
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      – TitleFull: A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.
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            NameFull: Wadhwa, Monica
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            NameFull: Shiv, Baba
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            NameFull: Nowlis, Stephen M
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              M: 08
              Text: Aug2008
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              Y: 2008
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              Value: 45
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