A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors.
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| Title: | A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors. |
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| Authors: | Wadhwa, Monica1, Shiv, Baba2, Nowlis, Stephen M3 |
| Source: | Journal of Marketing Research (JMR). Aug2008, Vol. 45 Issue 4, p403-413. 11p. 1 Diagram, 3 Graphs. |
| Database: | Business Source Ultimate |
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