When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings.

Saved in:

Bibliographic Details
Title:	When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings.
Authors:	Luo, Xueming¹
Source:	Journal of Marketing. Sep2008, Vol. 72 Issue 5, p98-109. 12p. 4 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.72.5.098