APA (7th ed.) Citation

Luo, X. (2008). When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings. Journal of Marketing, 72(5), 98. https://doi.org/10.1509/jmkg.72.5.098

Chicago Style (17th ed.) Citation

Luo, Xueming. "When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings." Journal of Marketing 72, no. 5 (2008): 98. https://doi.org/10.1509/jmkg.72.5.098.

MLA (9th ed.) Citation

Luo, Xueming. "When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings." Journal of Marketing, vol. 72, no. 5, 2008, p. 98, https://doi.org/10.1509/jmkg.72.5.098.