When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings.
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| Title: | When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings. |
|---|---|
| Authors: | Luo, Xueming1 |
| Source: | Journal of Marketing. Sep2008, Vol. 72 Issue 5, p98-109. 12p. 4 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=34001288 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1509/jmkg.72.5.098 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 12 StartPage: 98 Titles: – TitleFull: When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Luo, Xueming IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: Sep2008 Type: published Y: 2008 Identifiers: – Type: issn-print Value: 00222429 Numbering: – Type: volume Value: 72 – Type: issue Value: 5 Titles: – TitleFull: Journal of Marketing Type: main |
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