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A Hierarchical Bayes Model for Assortment Choice.

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Bibliographic Details
Title: A Hierarchical Bayes Model for Assortment Choice.
Authors: Bradlow, Eric T.1 ebradlow@wharton.upenn.edu, Rao, Vithala R.2 vrr2@cornell.edu
Source: Journal of Marketing Research (JMR). May2000, Vol. 37 Issue 2, p259-268. 10p. 4 Charts, 12 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmkr.37.2.259.18733