APA (7th ed.) Citation

Bradlow, E. T., & Rao, V. R. (2000). A Hierarchical Bayes Model for Assortment Choice. Journal of Marketing Research (JMR), 37(2), 259. https://doi.org/10.1509/jmkr.37.2.259.18733

Chicago Style (17th ed.) Citation

Bradlow, Eric T., and Vithala R. Rao. "A Hierarchical Bayes Model for Assortment Choice." Journal of Marketing Research (JMR) 37, no. 2 (2000): 259. https://doi.org/10.1509/jmkr.37.2.259.18733.

MLA (9th ed.) Citation

Bradlow, Eric T., and Vithala R. Rao. "A Hierarchical Bayes Model for Assortment Choice." Journal of Marketing Research (JMR), vol. 37, no. 2, 2000, p. 259, https://doi.org/10.1509/jmkr.37.2.259.18733.