BEYOND MARKET ORIENTATION: A CONCEPTUALIZATION OF MARKET EVOLUTION.

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Bibliographic Details
Title:	BEYOND MARKET ORIENTATION: A CONCEPTUALIZATION OF MARKET EVOLUTION.
Authors:	Berthon, Pierre, Holbrook, Morris B.
Source:	Journal of Interactive Marketing. Summer2000, Vol. 14 Issue 3, p50-66. 17p. 2 Diagrams, 4 Charts.
Database:	Business Source Ultimate

Description
ISSN:	10949968
DOI:	10.1002/1520-6653(200022)14:3<50::AID-DIR4>3.0.CO;2-L