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BEYOND MARKET ORIENTATION: A CONCEPTUALIZATION OF MARKET EVOLUTION.

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Bibliographic Details
Title: BEYOND MARKET ORIENTATION: A CONCEPTUALIZATION OF MARKET EVOLUTION.
Authors: Berthon, Pierre, Holbrook, Morris B.
Source: Journal of Interactive Marketing. Summer2000, Vol. 14 Issue 3, p50-66. 17p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Summer2000, Vol. 14 Issue 3, p50-66. 17p. 2 Diagrams, 4 Charts.
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        Value: 10.1002/1520-6653(200022)14:3<50::AID-DIR4>3.0.CO;2-L
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 50
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      – TitleFull: BEYOND MARKET ORIENTATION: A CONCEPTUALIZATION OF MARKET EVOLUTION.
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              Text: Summer2000
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              Y: 2000
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