Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information.

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Bibliographic Details
Title:	Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information.
Authors:	Musalem, Andrés¹, Bradlow, Eric T², Raju, Jagmohan S³
Source:	Journal of Marketing Research (JMR). Dec2008, Vol. 45 Issue 6, p715-730. 16p. 7 Charts, 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.45.6.715