APA (7th ed.) Citation

Musalem, A., Bradlow, E. T., & Raju, J. S. (2008). Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information. Journal of Marketing Research (JMR), 45(6), 715. https://doi.org/10.1509/jmkr.45.6.715

Chicago Style (17th ed.) Citation

Musalem, Andrés, Eric T. Bradlow, and Jagmohan S. Raju. "Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information." Journal of Marketing Research (JMR) 45, no. 6 (2008): 715. https://doi.org/10.1509/jmkr.45.6.715.

MLA (9th ed.) Citation

Musalem, Andrés, et al. "Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information." Journal of Marketing Research (JMR), vol. 45, no. 6, 2008, p. 715, https://doi.org/10.1509/jmkr.45.6.715.