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Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information.

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Title: Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information.
Authors: Musalem, Andrés1, Bradlow, Eric T2, Raju, Jagmohan S3
Source: Journal of Marketing Research (JMR). Dec2008, Vol. 45 Issue 6, p715-730. 16p. 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 35144174
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2008, Vol. 45 Issue 6, p715-730. 16p. 7 Charts, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=35144174
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      – Type: doi
        Value: 10.1509/jmkr.45.6.715
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 715
    Titles:
      – TitleFull: Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information.
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            NameFull: Musalem, Andrés
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            NameFull: Bradlow, Eric T
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            NameFull: Raju, Jagmohan S
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              M: 12
              Text: Dec2008
              Type: published
              Y: 2008
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              Value: 45
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