Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information.
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| Title: | Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information. |
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| Authors: | Musalem, Andrés1, Bradlow, Eric T2, Raju, Jagmohan S3 |
| Source: | Journal of Marketing Research (JMR). Dec2008, Vol. 45 Issue 6, p715-730. 16p. 7 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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