Trading Up: A Strategic Analysis of Reference Group Effects.

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Bibliographic Details
Title:	Trading Up: A Strategic Analysis of Reference Group Effects.
Authors:	Amaldoss, Wilfred¹ wilfred.amaldoss@duke.edu, Jain, Sanjay² sjain@tamu.edu
Source:	Marketing Science (INFORMS). Sep/Oct2008, Vol. 27 Issue 5, p932-942. 11p.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.1070.0350