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Trading Up: A Strategic Analysis of Reference Group Effects.

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Title: Trading Up: A Strategic Analysis of Reference Group Effects.
Authors: Amaldoss, Wilfred1 wilfred.amaldoss@duke.edu, Jain, Sanjay2 sjain@tamu.edu
Source: Marketing Science (INFORMS). Sep/Oct2008, Vol. 27 Issue 5, p932-942. 11p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Sep/Oct2008, Vol. 27 Issue 5, p932-942. 11p.
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        Value: 10.1287/mksc.1070.0350
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        Text: English
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              Text: Sep/Oct2008
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