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Split Questionnaire Design for Massive Surveys.

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Bibliographic Details
Title: Split Questionnaire Design for Massive Surveys.
Authors: Adigüzel, Feray1, Wedel, Michel2
Source: Journal of Marketing Research (JMR). Oct2008, Vol. 45 Issue 5, p608-617. 10p. 4 Charts.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmkr.45.5.608