Drivers of Customer Satisfaction and Loyalty in Indian Retail Supermarkets: An Exploratory Study.
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| Title: | Drivers of Customer Satisfaction and Loyalty in Indian Retail Supermarkets: An Exploratory Study. |
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| Authors: | Ganguli, Shirshendu1 gangulishirshendu@yahoo.com, Kumar, B. Vinoth victorvin2kb@yahoo.com |
| Source: | ICFAI Journal of Management Research. Dec2008, Vol. 7 Issue 12, p60-73. 14p. 10 Charts. |
| Database: | Business Source Ultimate |
| Description not available. |
