Key determinants of internal brand management success: An exploratory empirical analysis.

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Bibliographic Details
Title:	Key determinants of internal brand management success: An exploratory empirical analysis.
Authors:	Burmann, Christoph¹, Zeplin, Sabrina, Riley, Nicola¹ nicolamriley@yahoo.de
Source:	Journal of Brand Management. Jan/Feb2009, Vol. 16 Issue 4, p264-284. 21p. 6 Diagrams, 5 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	1350231X
DOI:	10.1057/bm.2008.6