View in EDS PDF Full Text

Key determinants of internal brand management success: An exploratory empirical analysis.

Saved in:
Bibliographic Details
Title: Key determinants of internal brand management success: An exploratory empirical analysis.
Authors: Burmann, Christoph1, Zeplin, Sabrina, Riley, Nicola1 nicolamriley@yahoo.de
Source: Journal of Brand Management. Jan/Feb2009, Vol. 16 Issue 4, p264-284. 21p. 6 Diagrams, 5 Charts, 1 Graph.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 36282854
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Key determinants of internal brand management success: An exploratory empirical analysis.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Burmann%2C+Christoph%22">Burmann, Christoph</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Zeplin%2C+Sabrina%22">Zeplin, Sabrina</searchLink><br /><searchLink fieldCode="AR" term="%22Riley%2C+Nicola%22">Riley, Nicola</searchLink><relatesTo>1</relatesTo><i> nicolamriley@yahoo.de</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Management%22">Journal of Brand Management</searchLink>. Jan/Feb2009, Vol. 16 Issue 4, p264-284. 21p. 6 Diagrams, 5 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=36282854
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1057/bm.2008.6
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 264
    Titles:
      – TitleFull: Key determinants of internal brand management success: An exploratory empirical analysis.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Burmann, Christoph
      – PersonEntity:
          Name:
            NameFull: Zeplin, Sabrina
      – PersonEntity:
          Name:
            NameFull: Riley, Nicola
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan/Feb2009
              Type: published
              Y: 2009
          Identifiers:
            – Type: issn-print
              Value: 1350231X
          Numbering:
            – Type: volume
              Value: 16
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Brand Management
              Type: main
ResultId 1