View in EDS PDF Full Text

The Role of Leaders in Internal Marketing.

Saved in:
Bibliographic Details
Title: The Role of Leaders in Internal Marketing.
Authors: Wieseke, Jan1, Ahearne, Michael2, Lam, Son K3, Dick, Rolf van4
Source: Journal of Marketing. Mar2009, Vol. 73 Issue 2, p123-145. 23p. 2 Diagrams, 7 Charts, 4 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jmkg.73.2.123