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The Role of Leaders in Internal Marketing.

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Title: The Role of Leaders in Internal Marketing.
Authors: Wieseke, Jan1, Ahearne, Michael2, Lam, Son K3, Dick, Rolf van4
Source: Journal of Marketing. Mar2009, Vol. 73 Issue 2, p123-145. 23p. 2 Diagrams, 7 Charts, 4 Graphs.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkg.73.2.123
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 123
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      – TitleFull: The Role of Leaders in Internal Marketing.
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              Text: Mar2009
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