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Does Customer Demotion Jeopardize Loyalty?

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Bibliographic Details
Title: Does Customer Demotion Jeopardize Loyalty?
Authors: Wagner, Tillmann1, Hennig-Thurau, Thorsten2, Rudolph, Thomas3
Source: Journal of Marketing. May2009, Vol. 73 Issue 3, p69-85. 17p. 2 Diagrams, 6 Charts, 1 Graph.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jmkg.73.3.069