APA (7th ed.) Citation

Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty? Journal of Marketing, 73(3), 69. https://doi.org/10.1509/jmkg.73.3.069

Chicago Style (17th ed.) Citation

Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph. "Does Customer Demotion Jeopardize Loyalty?" Journal of Marketing 73, no. 3 (2009): 69. https://doi.org/10.1509/jmkg.73.3.069.

MLA (9th ed.) Citation

Wagner, Tillmann, et al. "Does Customer Demotion Jeopardize Loyalty?" Journal of Marketing, vol. 73, no. 3, 2009, p. 69, https://doi.org/10.1509/jmkg.73.3.069.