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Does Customer Demotion Jeopardize Loyalty?

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Bibliographic Details
Title: Does Customer Demotion Jeopardize Loyalty?
Authors: Wagner, Tillmann1, Hennig-Thurau, Thorsten2, Rudolph, Thomas3
Source: Journal of Marketing. May2009, Vol. 73 Issue 3, p69-85. 17p. 2 Diagrams, 6 Charts, 1 Graph.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkg.73.3.069
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 69
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      – TitleFull: Does Customer Demotion Jeopardize Loyalty?
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              Text: May2009
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