Using environmental scanning for business expansion into China and Eastern Europe: the case of transnational hotel companies.
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| Title: | Using environmental scanning for business expansion into China and Eastern Europe: the case of transnational hotel companies. |
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| Authors: | Adam Wu, Wu, Adam, Jorge Costa, Costa, Jorge, Richard Teare, Teare, Richard |
| Source: | International Journal of Contemporary Hospitality Management. 1998, Vol. 10 Issue 7, p257. 7p. 1 Diagram. |
| Database: | Business Source Ultimate |
| ISSN: | 09596119 |
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| DOI: | 10.1108/09596119810240843 |
