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The consumer inside: at its heart, all marketing speaks to human beings.

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Bibliographic Details
Title: The consumer inside: at its heart, all marketing speaks to human beings.
Authors: Ferguson, Rick1
Source: Journal of Consumer Marketing. 2009, Vol. 26 Issue 3, p214-218. 5p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 41019936
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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      – Type: doi
        Value: 10.1108/07363760910954145
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 214
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      – TitleFull: The consumer inside: at its heart, all marketing speaks to human beings.
        Type: main
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            NameFull: Ferguson, Rick
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              Text: 2009
              Type: published
              Y: 2009
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              Value: 26
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            – TitleFull: Journal of Consumer Marketing
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