Getting Lost "Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach.

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Bibliographic Details
Title:	Getting Lost "Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach.
Authors:	Batat, Wided¹, Wohlfeil, Markus²
Source:	Advances in Consumer Research. 2009, Vol. 36, p372-377. 6p.
Database:	Business Source Ultimate

Description
ISSN:	00989258