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Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice.

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Bibliographic Details
Title: Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice.
Authors: Niedrich, Ronald W1, Weathers, Danny1, Hill, R. Carter2, Bell, David R3
Source: Journal of Marketing Research (JMR). Oct2009, Vol. 46 Issue 5, p693-702. 10p. 2 Charts, 1 Graph.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmkr.46.5.693