APA (7th ed.) Citation

Niedrich, R. W., Weathers, D., Hill, R. C., & Bell, D. R. (2009). Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice. Journal of Marketing Research (JMR), 46(5), 693. https://doi.org/10.1509/jmkr.46.5.693

Chicago Style (17th ed.) Citation

Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell. "Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice." Journal of Marketing Research (JMR) 46, no. 5 (2009): 693. https://doi.org/10.1509/jmkr.46.5.693.

MLA (9th ed.) Citation

Niedrich, Ronald W., et al. "Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice." Journal of Marketing Research (JMR), vol. 46, no. 5, 2009, p. 693, https://doi.org/10.1509/jmkr.46.5.693.