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Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice.

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Title: Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice.
Authors: Niedrich, Ronald W1, Weathers, Danny1, Hill, R. Carter2, Bell, David R3
Source: Journal of Marketing Research (JMR). Oct2009, Vol. 46 Issue 5, p693-702. 10p. 2 Charts, 1 Graph.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 44115744
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PubType: Academic Journal
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        Value: 10.1509/jmkr.46.5.693
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      – Code: eng
        Text: English
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        PageCount: 10
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            NameFull: Hill, R. Carter
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              Text: Oct2009
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