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Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.

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Bibliographic Details
Title: Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.
Authors: Grewal, Rajdeep, Tansuhaj, Patriya
Source: Journal of Marketing. Apr2001, Vol. 65 Issue 2, p67-80. 14p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1509/jmkg.65.2.67.18259