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Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.

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Title: Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.
Authors: Grewal, Rajdeep, Tansuhaj, Patriya
Source: Journal of Marketing. Apr2001, Vol. 65 Issue 2, p67-80. 14p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.
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  Data: <searchLink fieldCode="AR" term="%22Grewal%2C+Rajdeep%22">Grewal, Rajdeep</searchLink><br /><searchLink fieldCode="AR" term="%22Tansuhaj%2C+Patriya%22">Tansuhaj, Patriya</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Apr2001, Vol. 65 Issue 2, p67-80. 14p. 1 Diagram, 3 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=4437239
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1509/jmkg.65.2.67.18259
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 67
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      – TitleFull: Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.
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              Text: Apr2001
              Type: published
              Y: 2001
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