The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.

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Bibliographic Details
Title:	The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.
Authors:	Luo, Xueming¹, Bhattacharya, C.B²
Source:	Journal of Marketing. Nov2009, Vol. 73 Issue 6, p198-213. 16p. 1 Diagram, 4 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.73.6.198