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Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers.

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Bibliographic Details
Title: Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers.
Authors: McGowan, Karen M.1, Sternquist, Brenda J.2
Source: Journal of International Marketing. 1998, Vol. 6 Issue 4, p49-65. 17p.
Database: Business Source Ultimate
Description
ISSN:1069031X
DOI:10.1177/1069031X9800600408