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Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers.

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Title: Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers.
Authors: McGowan, Karen M.1, Sternquist, Brenda J.2
Source: Journal of International Marketing. 1998, Vol. 6 Issue 4, p49-65. 17p.
Database: Business Source Ultimate
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        Value: 10.1177/1069031X9800600408
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        Text: English
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        PageCount: 17
        StartPage: 49
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      – TitleFull: Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers.
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              Text: 1998
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